Coaching is the process of guiding and encouraging team members to achieve superior performance and results. To perform effectively, team members need to know what is expected of them.
Specifically, they need to know:
- What they are supposed to do.
- Why they are supposed to do it.
- How they are supposed to do it.
- How well they are expected to do it.
- How well they are doing.
A coach’s responsibility is to provide team members with the direction and feedback they need. Specifically, a coach: